BeautyCon Digital Influencers filled the tea party at the Ebell Theatre put on by icon Gwen Stefani. Gwen wanted to celebrate her line Harajuku Lovers with the whose who of YouTube. Over 90 YouTube stars were invited to high tea with Gwen Stefani where guests could meet her and her children, check out the 5 fragrances of Harajuku Lovers line, and nosh on yummy desserts and sip on tea drinks and lemonade. Gwen walked in as her parents were already there with her two youngest children. She arrived with eldest Kingston and immediately assessed the tea party. Gwen went right up to the famous you tubers, such as Kandee Johnson and Bunny Meyer, and immediately got to know them. Gwen mentioned that 20 years ago no one would have ever have thought YouTube digital stars would be so influential, or even knew how important social networks would be. She wanted to celebrate her line with the influencers of the digital world because she understands how important it is to have your own voice while creating content. Gwen continued to advocate that people need to celebrate themselves, and that we need to be proud of the creators we are. Gwen’s children had a great time, they enjoyed crafts while Gwen Mingled. Gwen made it a point to take a photo with every digital influencer who attended, she answered every Q&A, she even took the entire family and her entertainment team into the photo booth for a group shot. Gwen was the last to leave. She stayed until the party was over with her family. She is humble, nice, direct, beautiful, and down to earth – something you rarely see in a megastar. She is an example of “hard work pays off”.
Some highlights from the event included:
-Gwen spoke to partygoers about her new single with Eminem
-Her beauty secrets
-How she feels about the 20 years since Tragic Kingdom album
-What is new with her with all her fashion lines in addition to L.A.M.B
-How she handles Motherhood, and being a good mom.
-Guests enjoyed treats by sprinkles and catering by urban palate
-Guests got makeup makeovers by Urban Decay
-Guests received nail art by China Glaze