Books wash away from the soul the dust of everyday life.
This is one of my favorite quotes to describe why I have such a love for books and discovering new places where I can go to get lost in-between pages. When the Indigo team reached out to me, to see if I was interested in partnering for their new (& first!) location in the US, I was really intrigued to see what their company was all about. After checking out their site, I couldn’t have said YES to this opportunity quick enough. A new bookstore?! Yes – but they are so much more than that.
Launched in Canada in 1997, Indigo is the world’s first cultural department store—a physical and digital place inspired by, and led with, books, ideas, beautifully designed lifestyle & gifting products, and the creative people who help make it happen.
Indigo is the place to go to when you want to be inspired, unwind, and unplug
Stepping into their new store at the Mall at Short Hills I was immediately drawn in. First by how large the store is but then by how everything is coordinated into separate shops/sections that still intertwine your love for books as you walk through each one. As you go through each section, there is literally something for EVERYONE.
BookShop: As soon as you walk in the store you are surrounded by books of all genres! Indigo’s expansive selection and curation of books connects customers to authors and ideas—past and present—who inspire their reading life.
Home Beautiful: This was one of my favorite sections in the store. You can find anything from decorative pillows, baskets, candles and coffee table books – just to name a few.
Joy of the Table: Head to this section if you are looking for cook books, dinner & tableware, cutting boards, host gifts or if you need a little inspo on table decor and how to bring it all together.
A Room of Her Own: This section offers a selection of books on fashion and timeless style, fashion accessories, totes, journals, jewelry, candles and literature.
The Paper Shop: Cards, Journals, Notebooks, Home Office accessories – name it, this section has it.
IndigoKIDS: Being a mom, this section was a total highlight for me. Endless rows of children’s books, the most current & popular toys, a reading section, an activity section and so much more. I love when stores allow your children to be just that when shopping.
IndigoBABY: This is the premiere destination for beautiful, consciously created baby essentials and irresistible baby gifts. The essential books for Baby’s First Library, eco-friendly nursery necessities, silver keepsakes, cuddly stuffed animals, the most adorable onesies and stylish accessories for new parents.
The Wellness Shop: [Nourish. Sleep. Mindful Meditation] There is something inspiring and supportive for every age and stage of the journey in this section. From fitness gear to energy- balancing crystals to plush robes and self care books.
They also have a section dedicated to magazines, games, thoughtful gift ideas, and teas & sweets.
Indigo is one those stores where you can literally spend hours browsing and have a long list of items you just MUST HAVE. They also were in the process of opening up a cafe within the store which I think will be a huge hit with the customers and locals. I can totally see myself hanging there and working on my laptop. They also host a lot of events in store, like storytime and book signings. I also have to note that all of the staff were beyond helpful and super nice. I think customer service plays a big role in how consumers see a brand, and they are represented so well in that store!
This post was brought to you in collaboration with Indigo, but as always, all opinions are my own.