As a huge fan of NYX Cosmetics, I was thrilled when I found out that their first East Coast store opening would be at one of my local malls – Willowbrook Mall in Wayne, NJ.
I had the oportunity to attend the Grand Opening on February 18th and the store is absolutely gorgeous.
Some of the activations NYX consumers can come to store and experience include:
NYX Beauty Bar – consumers are to sit at the beauty bar, choose from a number of different of-the-moment tutorials i.e. strobing, ombre lips, etc. and then re-create those looks using the iPads in front of them that feature their favorite beauty influencers/vloggers taking them through the look step-by-step
NYX Shadow Bar (first one to launch was at the East Coast Willowbrook location) – consumers can create their own custom palettes in store
NYX Lip Bar – a bar of NYX’s most beloved lip colors in a variety of formula options to choose from i.e. soft matte lip cream, butter gloss, etc.
The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain. Additional openings are planned throughout the remainder of 2016, with stores in the Southeast and Midwest scheduled in the next few months.
If you are from the North Jersey area, visiting NYX Willowbrook is a must!
Here are some additional photos from their Grand Opening:
