3rd Annual BeauytCon Los Angeles presented by ELLE Magazine


BeautyCon—the preeminent global summit for top digital fashion and beauty influencers, and their ever-growing number of fans—returned  to Los Angeles for its third-annual summit. BeautyCon Los Angeles was held in partnership with ELLE, at the LA Mart, on August 16th from 10am-6pm, marking the second stop for BeautyCon’s 2014 event series.

BeautyCon is the place where hundreds of content creators—professional beauty gurus, editors, celebrities, bloggers and YouTube personalities—come together to network, discuss the future of online media, and interact with their fans. More than 6,000 of those fans gathered at the LA Mart to participate in interactive presentations, attend panels, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons in the digital space.  

This daylong experience was geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group—80% of which is comprised of Millennials—who care deeply about creation, curation, connection and community, and is a powerful new force in the consumer culture. Brands that participated included; NYX Cosmetics, American Apparel, Uberbliss, Tarte Cosmetics, Salon Perfect, Crown Brushes, Lola V, The Platform, Insta Brand, The Hunt, Covergirl, Luster White, Shea Moisture, Bellami Hair, Cult Gaia, Stila, Too Faced, Mr. Kate, StyleHaul, and Panasonic Beauty to name a few.

Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon also introduced the BeautyCon Fashion Fan Club (BFF Club) where guests were able to sign up and receive special promotions, meet & greets, personalized shout outs from their favorite YouTube sensations amongst other perks.

The panels for the day were:

How Do You Wear Your Inner Beauty? Hosted by Emily Greener of (I AM THAT GIRL) Kandee Johnson Evelina Barry, Jenn Im, Shameless Maya, Alexa Losey , Mindy, Teni Panosian, MakeupByMandy24, Brittany Mota-Wiley.

Keep On Keepin On Hosted by Lindsay Albanese, Elle Fowler, Blair Fowler
ItsMyRayeRaye, Bunny Meyer, Sazan Barzani, Clare Marshall, CutePolish
Amy Heidemann.

Q+A with Aimee Song, Michael Blaney + Shay Mitchell Hosted by Jeannie Mai, Aimee Song, Michaela Blaney, Shay Mitchell.

Hi Haters, Bye Haters Hosted by Christina Topacio, AllieMarieEvans, Brittny Gastineau, Teala Dunn, Gabi Gregg, Allison McNamara, MayBabyTumbler , Kate Albrecht, Missy Lynn

Keynote – Q & A: Hosted by Jeannie Mai, Kelly Osbourne, Bethany Mota.

Here are a few shots from the day:


Kelly Osbourne


Shay Mitchell


YouTube Sensation – Bethany Mota


Jeannie Mai


Michaela Blaney, Shay Mitchell & Aimee Song

There was also a special performance from British Band, Rixton, at the BeautyCon LA’s After Party.


Photo Credit: (Alex Wyman/AP Invision)(Jordan Strauss/AP Invision)